Car Design - ŠKODA

ŠKODA offers continuous new innovations and technologies that make driving easier and more comfortable for all passengers. The magic happens at our award-winning Product Design Centre where we tirelessly develop new ideas and craft the simply clever designs of tomorrow.

Product Design Centre

Made of glass, concrete, and steel, our ŠKODA Product Design Centre in Mladá Boleslav (Czech Republic) is an innovative, unique, modern structure. Built in the spirit of a new architectural philosophy, it aims to express some of the brand attributes of ŠKODA – clever engineering, authenticity and spaciousness. The building is divided with glass partitions that can be moved to create a variety of interior arrangements. In 1999, we were honoured to receive recognition of Structure of the Year.

Automobile Design Development

Before a new model is designed, the research and development division begin the first conceptual sketches. Upon compiling draft designs, based on the Group's platform, the vehicle concept is ready for further elaboration. While the concept is being developed, varies studies and analysis define the optimal dimensions. The results of the studies are then converted into sets of data called ‘package’, which are then used for creating clay design models before a so-called final ‘package’ is produced.

CAD Design

The term CAD Tuning is the creation of 3D computer models of exteriors and interiors. This is an important part of every developmental process involving design and engineering. Modelling is done directly on the computer according to the designer's ideas, with the aid of sketches and cross-sections. Upon processing and approval, CAD data is released for machining a so-called data control model at a 1:1 scale. The model is then ready for final approval and is an exact replica of how the car will be.

ŠKODA Car Design

During the design process, our incredible team of designers work tirelessly to develop new simply clever designs. The domineering and original mask of the cooler is one of the principal identity marks of all the three model lines of ŠKODA vehicles. Other original elements of the ŠKODA product design are indentations in the front hood's profile – starting from the corners of the cooler mask, crossing the company logo in the middle, and gradually elevated towards the front windshield, where they disappear.

Car Interior and Exterior Design

In order to be able to evaluate designs realistically, a Model Shop makes life-size models from modelling clay at a 1:1 scale, which are indistinguishable from actual automobiles. The Colour & Trim Shop is responsible for designing the upholstery fabrics for the seats, colours of the lacquer, and all other interior materials. Workers in the CAD Design Division then generate computer-based models of all the components and ensure exchange of information with the relevant design units.